Wednesday, December 14, 2011

MNCPPC's New Nixle Community Messaging Service

December 1, 2011


SUBJECT: New “Nixle” Community Messaging Service

This week, the Department of Parks and Recreation has launched a new community notification and messaging service called “Nixle” to improve communication with people who live, work, and recreate in our area. The system provides a quick, efficient, and secure way to get neighborhood-level information out to community members who subscribe to the system. Through www.nixle.com, the Department will be able to send text message (SMS) and e-mail alerts to subscribers in a specific area (down to a quarter of a mile) or the whole community.

Notifications could include weather-related Departmental closures and program cancellations, incidents such as a broken water main that might cause one particular facility to be closed, or a young child who walks away from a program—in that case, the alert could include a picture of the child with a map identifying the area where they were last seen. Other uses might include trail access updates, or even parking notifications at large festivals and events.

Through Nixle, we will deliver messages securely to subscribers (including staff) by e-mail and cell phone, supporting and expanding our community outreach efforts. Any public messages we send out via Nixle to post instantly on our website and on our Departmental Facebook page and Twitter feed, as well.

Obviously, the system will be most effective when we have large numbers of subscribers. You will soon see our registration campaign on www.pgparks.com, in the e-newsletter, on Facebook and Twitter, and on flyers at the front counter of facilities. We’re also issuing a challenge to all staff to ask five friends, neighbors or family members to sign up before the holidays! Please help us spread the word about our use of the system and add this information to the bottom of your e-mail signature: “Get up-to-the-minute notifications from the M-NCPPC Department of Parks and Recreation by e-mail and text: sign up at www.pgparks.com ”.

Nixle is a secure communications service available only to municipal, county, and state government agencies. The system is available at no cost to our customers and residents (standard text message rates will apply for subscribers who do not have text plans with their cell phone providers). Subscribers can receive technical and non-technical assistance directly from Nixle by sending email to support@nixle.com.

Sign up today: go to www.pgparks.com, click on the Nixle widget on the left side of the page, and follow the simple registration steps.

Nixle messaging is managed 24/7 by our Public Affairs and Marketing Division, with support from the Help Desk.

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